The ROSHNEXT Program is a flagship initiative by ROSHN, a leading Saudi real estate company backed by the Public Investment Fund, aimed at fostering innovation and empowering Saudi talent. By providing opportunities for academic and practical training, supporting women returning to the workforce, and integrating advanced technologies, the ROSHNEXT Program is reshaping the real estate development sector. In this article, we explore the program, its objectives, and the role of ROSHNEXT in real estate transformation.
Read more in our article on ROSHN Group.
What is the ROSHNEXT Program?
The ROSHNEXT Program is ROSHN’s innovative arm designed to create human-centered experiences, accelerate collaboration, and drive growth in real estate. It builds on previous initiatives such as digital transaction management platforms, hackathons, and the Visionaries Program, which generated over 125 innovative ideas.
By adopting the latest technologies and turning ideas into tangible solutions, the ROSHNEXT Program enhances efficiency and enables the development of new systems that extend beyond traditional real estate.
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Objectives of the ROSHNEXT Program
The objectives of the ROSHNEXT Program focus on redefining real estate development by prioritizing human-centric approaches, accelerating growth, and fostering a culture of collaboration. Key objectives include:
- Investing in cutting-edge technology to implement innovative solutions
- Improving operational efficiency and creating added value
- Diversifying revenue streams beyond traditional real estate
- Enhancing quality of life through human-centered design
These objectives align closely with Saudi Arabia’s Vision 2030 goals, ensuring that innovation in real estate contributes to broader societal development.
The Role of ROSHNEXT in Real Estate Transformation
The role of ROSHNEXT in real estate transformation is pivotal. By partnering with local, regional, and international innovation hubs, ROSHN accelerates its projects and invests in startups focusing on digital transformation. The program fosters future-oriented ideas through a multi-asset strategy.
Through this program, ROSHN aims to:
- Enhance operational efficiency
- Create added value
- Diversify revenue streams beyond traditional property
- Develop new systems that improve the quality of life and embrace modern design
Supporting Initiatives Behind ROSHNEXT
Prior to launching ROSHNEXT, ROSHN built a strong foundation for innovation with a series of strategic initiatives combining technology, creativity, and community engagement:
Interactive Experiences to Boost Engagement
ROSHN introduced interactive mobile experiences allowing people to explore its projects and vision firsthand. Additionally, two editions of the Roshan Hackathon brought together innovators and developers to create solutions enhancing the quality of life in residential communities.
Digital Transformation in Real Estate Transactions
The company developed an integrated digital platform to manage real estate transactions, improving operational efficiency and transaction speed. This platform now supports nearly half of ROSHN’s sales, serving as a benchmark for technology integration in real estate.
Internal Innovation Initiatives
ROSHN launched the Visionaries Program for employees, generating over 125 innovative ideas and hundreds of hours of training. The upcoming third edition will expand participation to employees and external partners, reflecting ROSHN’s commitment to empowering talent and fostering creativity.
Read also: How Robots in NEOM Projects Are Building the City of the Future.
Driving Innovation and Transformation with the ROSHNEXT Program
The ROSHNEXT Program exemplifies how innovation can transform the real estate sector in Saudi Arabia. By focusing on human-centered design, embracing cutting-edge technologies, and supporting local and global collaborations, ROSHNEXT plays a crucial role in reshaping the industry. With clear objectives and a strategic vision, the ROSHNEXT Program is driving efficiency, creating value, and redefining the future of real estate development in alignment with Saudi Vision 2030.
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