In this article, we introduce you how Asir development strategy changed the region to a comprehensive example of sustainable development. This strategy encompasses infrastructure, enhances tourism and supports investments, let’s discover how this works.
What is Asir Development Strategy?
Basically, it’s a comprehensive plan that was established by ِAsir Municipality to enhance the sustainability of development and preserving the cultural and environmental heritage.
Also, it aims to upgrade the quality of life for residents, attract local and global investments and transform Asir to an urban and tourist destination. All of these key tasks are compatible with the 2030 vision that comprises all the Kingdom’s regions.
Also read about: Jabal Sawda in Asir.
The Full Vision of Asir Municipality

The municipality’s vision concentrates on improving the sustainability of development in the region, upgrading the quality of life, supporting tourism and investment. In addition to preserving the cultural and natural heritage of Asir.
Here are the main pillars of this purposeful vision:
- Upgrade roads and bridges and connect mountain cities and towns to facilitate movement and transportation.
- Boost healthcare and education services and provide integrated facilities for citizens.
- Attract investors and develop mountain resorts and tourist areas.
- Protect historical and natural sites and support traditional arts and crafts.
- Develop local projects, as well as the small and medium industries, creating new job opportunities.
Asir Development Strategy Slogan
This slogan contains “Qemam wa Sheyam”, reflecting the region’s ambitions and the futuristic vision. It aims to highlight the civilizational and tourist identity of Asir, as well as focusing on international destinations by 2030, through the following:
- Bolstering Asir’s value as a tourist destination that attracts more than 10 million tourists annually.
- Showing the region’s features by blending the indigenous traditions and mountain nature.
- Connecting the slogan with the 2030 vision of diversifying the national economy.
- Highlighting the diverse cultural and heritage components in the region.
- The direct supervision of ِAseer Development Authority, ensuring the implementing of the futuristic aims.
The Importance of Asir Development

The importance of this strategy exceeds being economically, in reality, it prioritizes the enhancement of sustainable development, through main key pillars like:
- Improving the infrastructure
- Supporting investment
- Upgrading tourist and cultural sectors
Also, this strategy is considered as a pivotal step supporting the sustainable development in the region, through three main pillars, which is human, economic and land.
As well as, the strategy enhances the economy by 17 projects encompassing agriculture, tourism, small and medium enterprises. In addition to facilitating operations, practicing and concentrating on the individuals through eight initiatives that aimed at reviving heritage and culture and building a cohesive society.
Plus, two projects that aim to preserve nature and the architectural identity of the region, achieving balance between development and sustainability.
Also read about: The Nature in Asir.
Objectives of the Asir Development Strategy
It endeavors to accomplish a comprehensive development revolution of the region, through multiple objectives that balance between economic development, social and infrastructural ones. These objectives contains the following:
- Injecting 50 billion SAR to finance and develop the attractive tourist sites
- Facilitating attracting local and global investments and supporting business
- Empowering tourism and culture as the main keys of economic development
- Creating new job opportunities and enhancing the quality of life for residents
- Upgrading the infrastructure and essential services, such as transportation, healthcare and communication to guarantee high quality of life standards
Key pillars of the Asir Development Strategy
Asir development strategy relies on investing in the local cultural and natural assets, empowering tourism and sustainable development in the region, such as:
- Offering 651 ancient sites and 4,275 heritage villages contributing in showing the cultural identity of the region
- The various mountain activities that Asir offers to investors, such as hiking
- “Al Qat Al Asiri” art that’s inserted in UNESCO intangible cultural heritage list
- Asir’s moderate climate makes the region an attractive destination year-round
- Diverse terrains embodied by coast, plains, peaks, plateaus and deserts, in addition to vegetation cover that embodies 70% of the vegetation cover of the Kingdom
Ultimately, Asir development strategy is just one of multiple projects that follow 2030 vision to develop regions all over Saudi Arabia. Bayut Blog offers you the chance to discover all of them and more topics that lead your journey real estate investments and more.