Taif has always been more than a summer retreat. In its valleys and plains, one of Arabia’s most important gatherings was born: Souq Okaz. The festival stands out as a living bridge between history and modern Saudi Arabia. It revives an ancient cultural marketplace and turns it into an international festival where tradition meets entertainment, making it unlike any other event in the Kingdom.
Roots that Shaped Culture
The story of Souq Okaz goes back centuries. It was once the largest seasonal market in the Arabian Peninsula, where traders, poets, and thinkers gathered. Today, that heritage is revived in a festival that brings literature, art, and performance into one place. For visitors, this is not only a festival but a journey into Arab identity.
Journey to Souq Okaz
The festival unfolds on the outskirts of Taif in Makkah Province. Surrounded by mountains and cooler weather, the site offers a refreshing escape in the summer. Easy road connections link it to Jeddah and Makkah, making it convenient for families and tourists. The setting itself adds to the experience, as the area combines natural scenery with modern facilities.
What is Souq Okaz?
Souq Okaz today is an open-air theatre of culture. The festival blends heritage with interactive experiences that make it stand out in Saudi Arabia. Visitors can enjoy:
- Poetry recitals and heritage auctions that revive the spirit of ancient gatherings.
- Storytelling and music performed in open-air settings.
- Recreated neighbourhoods designed to reflect daily life in ancient Arabia.
- Local artisans’ stalls showcasing pottery, jewellery, leatherwork, and perfumes.
- Workshops and hands-on activities in calligraphy, fine arts, and local cuisine.
This mix of performances, crafts, and interactive sessions creates an attraction that appeals equally to residents and international travellers.
What to Expect
A day at the festival can feel like stepping into a cultural village. The experience includes:
- Heritage market with more than 200 shops offering handicrafts and souvenirs.
- Performances ranging from poetry readings to live theatre and folk dances.
- Camel and horse shows that highlight Arabian traditions.
- Arab neighbourhood where pavilions from countries such as the UAE, Egypt, Morocco, and Oman present their culture, cuisine, and crafts.
- Workshops and competitions in literature, arts, and calligraphy.
- Family-friendly spaces with children’s activities and interactive storytelling.
The festival usually operates in the evenings, when the weather is cooler, and runs for several weeks during Taif Season.
You may also want to look at the Diriyah Season in Saudi Arabia.
Dining Options
The festival’s dining scene captures flavours that reflect the Kingdom’s heritage while also offering choices for modern tastes. Visitors will find:
- Traditional stalls serving Saudi dishes such as kabsa, mandi, and fresh bread baked on-site.
- Regional flavours from Arab country pavilions, where cuisines from Egypt, Morocco, and the Gulf are showcased.
- Street food counters with quick snacks, desserts, and fresh juices for families on the go.
- Coffee and tea corners where visitors can enjoy Arabic coffee and dates in a cultural setting.
Modern Attraction with Global Reach
Souq Okaz is a celebration of Saudi heritage and a stage for international exchange. With Arab countries taking part, it positions Taif as a hub of cultural tourism.
Aligned with Saudi Vision 2030, the festival preserves heritage while boosting tourism and investment. Souq Okaz is not just an event but a symbol of the Kingdom’s transformation into a global cultural destination.
Chech out more at bayut.sa.
Accommodation near Souq Okaz
Staying close to Souq Okaz makes the festival experience more convenient. Taif offers:
- Hotels nearby for easy access to daily events.
- Resorts; popular during Taif Season, combining cool weather with modern comforts.
- Furnished apartments and rentals: ideal for longer family stays.
These options let visitors enjoy the festival while experiencing Taif’s lifestyle up close. Looking to explore properties in Taif or find a home near cultural landmarks?
Browse the latest listings on Bayut-KSA and discover options that suit your lifestyle.
