The Solan Hospitality Brand is a pioneering initiative designed to elevate rural hospitality in Saudi Arabia. Created by DAN Company, in collaboration with the Public Investment Fund, the brand aims to showcase local culture while boosting tourism and economic growth.
Why Solan Hospitality Brand Matters

The brand focuses on transforming rural hospitality by:
- Preserving local culture and traditions
- Promoting sustainable tourism
- Supporting small and medium-sized enterprises (SMEs)
- Enhancing community participation
Solan is actively rolling out projects across rural regions, aiming to boost local communities and showcase authentic Saudi experiences. Learn more about Rural Tourism Investment in Saudi Arabia.
Key Objectives of Solan Hospitality Brand
The main goals of the brand include:
- Developing premium rural hotels and guesthouses
- Encouraging private-sector investment in tourism
- Creating job opportunities in hospitality and related sectors
- Aligning with Vision 2030 for cultural and economic diversification
These objectives ensure that the brand contributes meaningfully to Saudi Arabia’s economic and cultural development.
Solan Rural Hospitality Brand Initiatives

Solan is actively rolling out projects across rural regions. These include:
- Boutique resorts highlighting local crafts and cuisine
- Community-led cultural experiences
- Eco-friendly lodging and sustainable facilities
- Partnerships with local artisans and food producers
Such initiatives not only enhance visitor experiences but also empower local communities economically.
FAQs About Solan Brand
Here are answers to common questions:
Who created the Solan Hospitality Brand?
It was developed by DAN Company in collaboration with the Public Investment Fund.
What is the focus of Solan Brand ?
To promote rural tourism while preserving local culture.
How does Solan support local communities?
By creating jobs, supporting SMEs, and collaborating with artisans.
Where are the Solan hospitality projects located?
A: Across select rural regions of Saudi Arabia with high tourism potential.
Q5: How can investors get involved?
Through partnerships with the brand or government-backed tourism initiatives.
The Solan Hospitality Brand is more than a tourism project; it is a movement to combine culture, community, and hospitality. By supporting local economies and creating authentic experiences, the brand sets a new standard for rural tourism in Saudi Arabia.
Explore more about innovative hospitality projects and investment opportunities on the Bayut Blog.