Saudi Arabia’s real estate sector continues to expand at a remarkable pace, increasing the demand for modern, practical, and digital-first marketing skills. To support this fast-moving industry, Bayut Academy launched its first paid professional real estate marketing course in KSA titled “The Real Estate Marketing Principles & Fundamentals Track“.
This five-day program was carefully designed to help agents and marketers strengthen their digital presence, improve their marketing strategies, and succeed in today’s competitive real estate environment.
Led by Mr. Youssef Al-Dossari, an expert in the real estate field, passionate about real estate marketing and developing strategies that drive market growth. It marked a major milestone for Bayut Academy’s growing learning ecosystem.
A Transformative Learning Journey
This real estate marketing course in KSA blended academic concepts with real-world marketing techniques. The goal was simple: equip participants with skills they can apply immediately in the Saudi property market.
Through interactive activities and guided discussions, participants learned how to:
- Build stronger real estate brands
- Understand customer behaviour
- Use digital marketing tools for measurable results
This unique blend makes it one of the most effective real estate marketing training programs in Saudi Arabia.
Also, check out Bayut-KSA‘s innovation Invest in Saudi for more industry-specific insights!
Programme Overview
Each day focused on a specific area of real estate marketing, giving participants a full understanding of digital strategies, tools, and market dynamics.
Day 1: Understanding the Real Estate Community
Participants explored:
- The structure of the Saudi real estate market
- How trust and credibility shape long-term success
- The importance of reputation for agents and brokers
Day 2: Free Digital Marketing Tools for Agents
This session focused on:
- Using free online platforms to build visibility
- Creating simple, effective social media content
- Positioning your brand to attract the right audience
Day 3: Paid Advertising and Campaign Management
Attendees learned how to:
- Build paid campaigns on Google, Meta, and Snapchat
- Target audiences using data-driven insights
- Optimize budgets for maximum return
Day 4: SEO for Real Estate Websites and Listings
This module explained:
- Why SEO is essential for real estate visibility
- How to optimize listings for search engines
- Methods to attract qualified leads through organic traffic
Day 5: Practical Experience and Case Studies
Participants gained hands-on exposure by:
- Reviewing real-world digital campaigns
- Working through live project exercises
- Discussing success strategies with industry experts
A Collaborative Space for Growth
A standout feature of this masterclass was its interactive learning environment. Participants:
- Shared their perspectives
- Discussed digital challenges and opportunities
- Explored how technology is shaping the Saudi real estate market
This open exchange made the experience engaging, practical, and highly relevant for both new and experienced agents.
Key Takeaways for Participants
By the end of the program, participants were able to:
- Develop full real estate marketing plans
- Run both free and paid digital campaigns confidently
- Create SEO-optimized and compelling property content
- Analyze marketing performance using real data
These skills directly support agents looking to grow their business, increase visibility, and stay competitive.
A Milestone for Bayut Academy
The Real Estate Marketing Principles and Fundamentals Track represents a significant achievement for Bayut Academy. As its first paid real estate marketing course, it highlights the increasing demand for structured real estate education and digital marketing expertise in Saudi Arabia.
The success of this program reinforces Bayut Academy’s commitment to:
- Providing high-value, practical real estate training
- Supporting professional growth for agents and marketers
- Bridging the gap between knowledge and real-world application
Through specialized programs like this, Bayut Academy continues to empower real estate professionals to thrive in an evolving and competitive market.
